If you want people to do something, first get them to feel something.
We’re an ad agency, and an emotional bunch. We like to get consumers to feel something, too – about our clients’ brands and products. We’re not constrained by medium. We’ll do whatever it takes to spark the emotion.
You see, we firmly believe (along with a whole bunch of serious scientist-researchy-types) that emotions drive humans. In fact, it’s been shown that 95% of consumers’ decisions are based on what feels right.
So when we tackle a brief, we look at how we can make people cry, laugh, get outraged – whatever it takes for them to notice, consider, and buy what our clients are offering.