L'Oreal Paris

A Truth About Your Skin

L'Oréal has historically battled to sell Revitalift to black women. They don’t see the visible effects of ageing the way white women do, and therefore don’t feel the need for the product. Instead of creating an ad, we set out to change beliefs around skincare and ageing. From totally unbranded content to testimonials from strong woman, we changed an entire belief system.

Cell C

Ultrabonus #winthe struggle


New Mom

Cell C


Cell C